At Avantex Paris, the renowned trade fair for the textile and clothing industry, HEREWEAR stood out with its impressive display of sustainable textiles made from bio-based materials and its goal to transform the textile industry. Bringing together textile producers, fashion designers, researchers, and policymakers from across the globe, Avantex Paris provided an excellent platform to showcase innovative products and foster industry connections.

HEREWEAR’s presence at the event included:

  • An informative booth, offering insights into the project’s goals and mission.
  • An engaging presentation by Lien Van der Schueren from Centexbel, exploring the question, “Can man-made fibers and leather alternatives be sustainable?”
  • A thought-provoking roundtable discussion on the future of sustainable fashion

Image Credits: Vretena

Our partners were key to spreading the word:

Vretena: showcased selected bio-based fabric samples made from straw-based cellulose and PLA. These innovative, locally sourced materials were shown to be suitable for fashionable urban clothes. The example used was the Flexi-Dress scenario created by them as part of the HEREWEAR garment prototypes to demonstrate street clothing made of bio-based resources.

HEREWEAR & Vretena were presented at the Avantex X TCBL podium together with three other innovative, like-minded companies committed to enabling sustainable and circular models in the industry.

Centexbel: participated in a roundtable discussion on the topic “Can man-made fibers and leather alternatives be sustainable?” alongside industry experts Alice GRAS, Founder of Hall CoutureTimothée Boitouzet, CEO of Woodoo, and Samantha Mureau, Founder of Planet of the Grapes, France. The discussion covered a range of topics, including biodegradability, sustainability of bio-based material use, finishing of bio-based materials, promising materials for the future of fashion, and the timeline for newly developed materials to come on the market.

On the occasion, Lien Van der Schueren (Centexbel), presented the project and discussed the challenges and opportunities of developing sustainable textiles from bio-based materials. She also highlighted the potential of HEREWEAR to make a significant impact on the sustainability of the fashion industry.

Image Credits: Vretena

HEREWEAR is proud to be part of the event, as it received significant interest from visitors keen to learn more about its sustainable approach to fashion.

Contact person & email address:

  • Willem Uyttendaele – Centexbel (email)