‘Stakeholders’ are individuals or organisations who hold a stake – i.e. they can have something to win or to lose – in the outcome of a process and at the same time they have a role in affecting the outcome. Stakeholders for an innovation process such as HEREWEAR can include public institutions (who define policies and regulations), universities and research institutes (who develop scientific innovations), the private sector (who produce and market new products), and concerned citizens and NGOs (who aim to ensure collective goals such as environmental sustainability).